![]() I am guessing that the typeface was Goudy Text, and that somewhere in the history of the distortion ‘text’ meaning blackletter got converted to ‘text’ meaning running text. Goudy remarked, in front of everyone, that someone who would do such letterspacing probably would shag sheep. Quote by Frederic Goudy: 'Anyone that would letterspace blackletter would steal sheep. Upon receiving the award and looking at it, Mr. Goudy was given an award, and on the award there was amply letterspaced, all-capitals blackletter. What actually is alleged to have happened is that Mr. In fact lowercase is letterspaced all the time, particularly in narrow magazine columns, where it can become damn near unavoidable you don’t have to be a typographer to notice this, just a reader. The quotation is a bowdlerization distorted according to one or another person’s pet peeves. ![]() This is supposed to be the same Fred Goudy who designed a zillion eccentric typefaces, book faces among them. They would agree with the type designer Fred Goudy, who (it is alleged) said that anyone who would letterspace lowercase letters would steal sheep. Men Sheep Design All the old fellows stole our best ideas.- Frederic Goudy. Sheep Design Stealing Men who would letterspace lower case would shag sheep.- Frederic Goudy. They are on typographic good behavior and would prefer never to violate Morison’s ‘first principles of typography’. Anyone that would letterspace blackletter would steal sheep.- Frederic Goudy. Extravagant typography would intrude between the author and the reader.īook designers who prefer doing timeless crystal-goblet typography know precisely what Beatrice Warde meant. Goudy ‘s Any man who would letterspace blackletter would shag sheep. Design, Uncategorized 1 min read The headline is rumored to be a quote from the German Typographer Erik Spiekermann paraphrasing American Typographer Frederic W. ![]() Extending the idea, she claimed that excessive design would be just as destracting in a book. Any man who would letterspace lowercase would steal sheep. She assumed that anyone drinking from an excessively designed jeweled cup would pay more attention to the cup itself than to the wine therein. Printer and type designer Frederic Goudy stated that 'Men who would letterspace blackletter would steal sheep.' 1 Goudy's statement inspired the title of the book Stop Stealing Sheep, 2 an introduction to typography. (The attribution is probably apocryphal: others are also credited with the remark. In a legendary essay, ‘The Crystal Goblet’, Beatrice Warde wrote that book typography should be as plain as a crystal goblet. The great type designer, Eric Gill, is credited with saying he who would letterspace lower-case text, would steal sheep. 27 of ‘On Book Design’, by Richard Hendel, it says: ![]()
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